Generative AI – What is the cost for the information industry? 

AI4TRUST event, 09:30 AM – 11 AM (CET), June 13, 2023  ·  Boulevard Charlemagne 1, 1041 Brussels


Generative AI has garnered significant attention recently due to its unique ability to create novel content designed to mimic humans. It has the potential to revolutionise many industries by automating the creation of content, analysing large amounts of data and overall improving efficiency, which frees up workers’ time. However, generative AI’s potential impact on the work landscape of the information industry has led to scepticism. There are concerns about job displacement and a loss of human perspective and voice. Another drawback of generative AI is that it reflects society’s biases on issues such as gender and race. It can generate fake news, such as ‘deepfakes’: images or videos created by AI that appear realistic but are false and misleading. 

Join the EURACTIV Hybrid Conference, part of the Horizon Europe project AI4TRUST, to discuss the benefits and risks of generative AI. For a more detailed event description, please visit here. To register, please click here.